Grodzicki house clearance: from a Google listing to a website of his own
Dominik Grodzicki clears flats, houses and cellars across the whole Märkischer Kreis district. On Google he had good reviews, but no website. Now he has one that shows how he works.
People looking for a house clearance have rarely had a good week. Someone has died, a mother is moving into a care home, the landlord has set a deadline. And then you have to decide who to give the keys to, often for a flat full of memories.
Dominik Grodzicki from Schalksmühle does this work himself, from the first call to the handover. His customers were happy, his Google reviews said so. But anyone who found him on Google read a line underneath that costs trust: No website found. People who are comparing then click on the next business.
The brief was therefore clear: a website of his own that tells someone in this situation within a few seconds that they have come to the right place, and makes the call easy for them.
Where we started
Before designing anything, we looked at 15 house clearance websites. The result was sobering in its uniformity: a photo of the owner or the team in front of the van, three ticks for “free on-site visit, fixed price, swept clean” and a star rating badge. All of the sites described the service. None of them addressed the situation of the person who is searching right now.
Then there was the competition on Google. Anyone searching for a house clearance in the Märkischer Kreis comes across businesses with a page for every town and large broker portals. A sole trader does not win against them with more advertising, only with more closeness: one contact person, real pictures, a clear price.
The customer's situation instead of a photo of the owner
The homepage opens with a short promise, which in English reads: From full to free. Next to it, a drawn room clears itself: a full wardrobe, a sofa and boxes, until only the floor is left in the light. There are versions for a living room, a cellar and a garage. That one picture describes what the customer gets in the end, without them having to read a single sentence.
The whole site speaks in the first person, because that is how it really is: whoever calls gets Dominik on the phone, and whoever does the viewing also does the clearing. The phone number is at the top of every page, and on mobile there is a fixed bar at the bottom with “Free enquiry” and WhatsApp.
The fixed price never appears as a mere buzzword, but always with its condition: in writing, after the free on-site visit, and it does not go up afterwards. That very condition is what separates a promise from an advertising claim.
Evidence instead of claims
The heart of the site is the before and after comparison. Each pair of pictures was taken at the same place, at the first appointment and at the handover. A slider can be moved with a finger or a mouse. You see the transformation instead of having to imagine it.
The Google reviews appear on the site word for word, with a link to the profile where anyone can read them. Estate agents, property managers, funeral directors, estate administrators and legal guardians have a page of their own, because estate agents work with him too. Two of them have said so in their Google reviews.
Being found across the whole district
Dominik clears properties from Menden to Meinerzhagen. That is why each of the 15 towns in the Märkischer Kreis has its own page with details that are only true there, and each of the 9 services has its own page with the process, scope and the most common questions. On top of that there are guides on the questions people really ask, such as what a house clearance costs.
If you would rather click than call, there is the clearance check: eight short steps, no measuring, and afterwards Dominik knows enough for a first picture. He only names the binding price once he has seen the rooms.
To be honest: visibility on Google grows over weeks, not on the day of publication. What a website can do is lay the foundation for it, and make the line “No website found” disappear.
The unspectacular details
The site loads nothing from third-party servers: no fonts from Google, no map service, no videos, no tracker. It sets no cookies and therefore needs no cookie banner either. We checked that in the browser, rather than just claiming it. Anyone opening a site in a difficult situation should not have to click away a window first.
If your business also does good work but is hard to find online: the page on websites for tradespeople explains how we go about it, or you can write to us directly.
Frequently asked questions
Why no photo of the owner at the top?
Because almost every site in this industry starts that way, and at that moment the visitor has a different question: will my place be empty again? The picture of the room becoming clear answers exactly that question. Dominik introduces himself further down, with his name and his base in Schalksmühle.
Why a separate page for each town?
Because that is how people search. Anyone who needs a flat cleared in Iserlohn searches for a house clearance in Iserlohn. A dedicated page with details that are true for that town is the most honest answer to that.
Can a site like this really manage without a cookie banner?
If it loads nothing from third-party servers and does not track visitors, yes. Then nothing is stored on the device, and there is nothing to consent to. Whether that suits your business depends on whether you want to measure advertising, for example.
Would a site like this work for my business?
Very likely. The approach is not limited to house clearances: first understand the situation your customers are in when they search, then build a site that answers exactly that. In a conversation we will tell you honestly what is worthwhile for you.
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