Website relaunch: a new look without losing your rankings
Is your website showing its age? We modernise it carefully: fresh design, better technology, and your existing Google rankings stay intact.
A website relaunch is more than a new design. It means bringing an existing site up to date technically, in its content and visually, without throwing away what already works. That's exactly what WEBinnovision from Bonn specialises in.
Many businesses shy away from a relaunch because they're afraid of losing the Google rankings they worked hard for. That worry is justified, but avoidable. With a clean plan for redirects and structure, you take your visibility with you to the new site.
Whether your business is in Bonn, Cologne or the surrounding area: we first look at what your old site does well and where it falls short. Only then do we draw up the plan for your new website.
Signs that a relaunch is due
Not every site needs rebuilding. But these signs point that way:
- The site looks bad on a phone or is hard to use
- It loads slowly and feels technically dated
- The design no longer fits your business as it is today
- You can't update the content yourself
- You hardly show up on Google any more
If several of these sound familiar, it's worth a conversation. Sometimes a refresh is enough; sometimes a complete rebuild is the more honest route.
How your visibility is kept
The trickiest part of a relaunch is the move. To stop your rankings from crashing, we work in a structured way:
- Inventory of all existing pages and their Google rankings
- Redirects from old to new addresses, so no links lead nowhere
- Keeping and improving the content that works
- Checking after go-live that Google picks everything up cleanly
That way the relaunch becomes a step forward, not a step back. If you're starting from scratch, you'll find the basics on our page professional website design.
Who a relaunch is right for
A relaunch is the right move if you already have a site you're no longer happy with, but don't want to start from zero. That often applies to:
- Businesses whose site was built many years ago
- Freelancers who have changed or expanded what they offer
- Companies that want to move away from an old website builder
Especially in the region, a modern website is a real advantage. More on that under web design in Bonn and web design in Cologne.
Why WEBinnovision is the right partner
We tell you honestly whether a relaunch or a rebuild makes more sense, and explain why in a way you can follow. You get two people you deal with directly instead of a changing cast of contacts.
You can find out how we work on About us. There are practical tips in the magazine. For a first assessment of your site, write to us via the contact form; we're happy to take a look.
Frequently asked questions
Will I lose my Google rankings in a relaunch?
Not if the move is planned properly. With the right redirects and by keeping content that works, you keep your visibility. That's exactly what we pay particular attention to in a relaunch.
Can I keep my existing content?
Yes. We carry over text, images and pages that work well and bring them into the new design. Anything outdated or unnecessary we sort out together.
Is a relaunch worth it, or is a completely new site better?
We decide that after looking at your existing site. If the foundation is sound, a relaunch is often enough. If the technology is too old, a rebuild is more honest and cheaper in the long run.
Will my site be offline during the relaunch?
No. We build the new version in the background and only switch over when everything is ready. Your visitors never run into a gap.
Do you have an example of a relaunch?
Yes. For Schwimmschule Mantarochen we completely rebuilt their existing website-builder site: modern design, a course finder and separate pages for eight locations. The whole story is in the case study.
Related pages
“I can recommend WEBinnovision without any reservation. From the first discussion to the finished website, working with Bastian and Yusuf was simply excellent. What impressed me most was the speed, how easy they were to reach and their technical expertise.”
“I can only recommend working with Basti and Yusuf from WEBinnovision with all my heart! ⭐️ Right from our first short meeting, the two of them immediately understood my vision, my wishes and above all the requirements of my swim school.”
Time for a fresh look?
Tell us briefly what it is about. We will take an honest look at your goals and get back to you within one working day.
Would you rather talk it through? Pick a time